Work

What each one needed.

A website is only good if it does the specific job that business needs done. Here is what that meant in each case.

Trucking & warehousing — Rupert, Idaho · eight terminals across Idaho and Utah

Handy Truck Line

The business

Family-owned trucking and warehousing since 1928 — dry van, dry bulk, flatbed, food-grade liquid hauling, warehousing and tank wash, out of Rupert, Idaho.

The problem to solve

A trucking company is really two businesses on one website: shippers deciding whether you can move their freight, and drivers deciding whether to come work for you. The site keeps those apart so neither has to read the other’s pages, and puts the phone number where both of them look first.

Careers given equal weight to services, because a driver shortage is the constraint on a trucking business, not a lack of freight
All eight terminals published as structured data, so a shipper searching from Pocatello or Salt Lake finds the nearest one
Every service written as what it hauls rather than as a capability list
Phone number tappable and in the header on every page — this buyer calls, they do not fill in forms
Ninety-seven years in business stated as a fact in the markup, not just in a headline

Manufacturing — Burley, Idaho · Magic Valley

Burley Iron Works

Visit the live site →

The business

Family-run metal fabrication and farm equipment since 1974 — custom silage trailers, manure beds, compost spreaders and bale shredders, built to order in Burley.

The problem to solve

Everything here is made to a customer’s own dimensions, so the site had to answer "can you build mine" rather than sell from a catalogue. Each product is written as what it is built to fit, and the phone number sits in the header on every page — this buyer calls with a truck and a measurement, they do not fill in a form.

Silage trailers published in their real lengths — 34, 36, 38 and 40 feet — so a buyer can self-qualify before calling
Every product page states that pricing is by phone, because it genuinely depends on the build
Their Google Business Profile had no website link at all until this shipped; Maps traffic had nowhere to go
Structured data for the products and the business, so search engines and AI assistants can read what is made and where
Named competitors tracked monthly — one of them is on the same street

Industrial services — Burley, Idaho · serving ID, WA & OR

Pacific Pumping & Fabrication

Visit the live site →

The business

High-capacity manure pumping, custom drag lines and industrial fabrication for large-scale dairy operations — 39 years in business, out of Burley, Idaho.

The problem to solve

A site that answers the two questions an industrial buyer actually has: can you do this, and do you cover where I am. Capabilities are stated as real numbers rather than marketing language, and the service area is drawn rather than described.

Service-area map plotted from public boundary data, not a generic embed
Capabilities published as specifications, so a buyer can self-qualify
Careers listings marked up so job sites can read them
No quote form — this buyer picks up the phone, so the phone number leads

Hospitality — Burley, Idaho

Löyly Finnish Saunas

The business

Authentic Finnish sauna and cold plunge in the Magic Valley — minutes from Rupert and a short drive from Twin Falls.

The problem to solve

A first-time visitor needs three things: what this is, where it is, and how to book. Everything else on the page gets out of the way of those.

Booking reachable from anywhere on the site
Location written for people driving in from Rupert, Twin Falls and the I-84 corridor
Built for phones first, because that is where people look this up

Handmade goods — Sandy, Utah · ships nationwide

blosam

Visit the live site →

The business

One-of-a-kind handmade beaded jewellery — 14k gold filled metals, gemstones, freshwater pearls and vintage glass, strung by a maker with over twenty years at it.

The problem to solve

The selling happens on a separate shop platform, so this site does the job that platform cannot: tell the story, show what a piece actually looks like, and route people to whichever way they want to buy — a drop, a farmers market, or a party in their own front room.

Seasonal drops given their own section, because a collection that sells out and is never restocked needs a date more than it needs a catalogue
Markets and makers fairs published as a schedule, so "where can I see these in person" has an answer
In-home jewellery parties marked up as a bookable service rather than buried in a paragraph
JewelryStore, Service and FAQ structured data, so search engines and AI assistants can read what is sold, what is offered and where
Shop kept on its own subdomain and linked out to, rather than rebuilt here

Yours could be next.

Tell me what your business does and I’ll build it, then show you the finished site before you decide.

Get in touch kolby@buildwabisabi.com